Corporate Social Responsibility: Investments for a Sustainable Future
Over 24 million of the 75 million Filipinos or one out of every three among us is poor. And they will likely stay poor and have children and grandchildren who will most likely stay poor unless we do something about it. The Philippine business sector plays a vital role in resolving this issue on poverty through corporate social responsibility with great fortune is great duty. As our corporations profit from the resources of the Philippines, it is deemed just for them to give back what is due to the country. Corporate social responsibility will continue to be relevant as long as the poor are with us.
The philosophy behind corporate social responsibility is the belief that the Filipino is more than a consumer, more than a manual worker, more than an employee. Corporate citizenship acknowledges that we all belong to one society, and that we are all responsible for the welfare of one another – beyond business. It recognizes the special role of institutions such as corporations in being responsible for our people.
What we need is a partnership, a great convergence between corporate social responsibility and government action. We need to have a concrete agenda through the leaders of the league of corporate foundations, the coordinating entity for corporate social responsibility, as well as the presidents and officers of the different business associations all working in concert to fight poverty. A consolidated private sector program is an appropriate strategy as the government is also seeking to form social programs. This assures maximum reach and cost-effectiveness. Resources must be pooled and coordination is expected.
While corporate social responsibility is often seen as the province of private sector companies, it clearly plays a critical role at the Philippine corporate world. CSR is the commitment of our business sector to contribute to sustainable economic development, while working with employees, the local community, and society at large to improve the quality of life. CSR means paying careful attention to the environment, CSR means being aware of the country’s concerns, traditions, and heritage, so that land is used respectfully and in keeping with what is important to the people who inhabit and use it.
Corporations must have a core commitment to CSR because it is, quite simply, the right thing to do. It is right and proper that corporations should be leaders in the field of ethical business practices. Government corporations, like their private-sector counterparts, are indeed expected to be efficient, profitable, and innovative. They can, and they should, demonstrate that it is possible to marry sound business practices with the ethics, openness and responsiveness that are cornerstones of good government
The fact is that CSR is good business. It is clearly not yet evident to all corporate leaders that there is no contradiction between good business and sustainable economic and community development. Our experience shows us that the financial gains of practicing CSR are quantifiable and profound.
There is no trade-off between financial and social goals, and there does not need to be. These goals are not mutually exclusive. They are, for the most part, complementary. It is fitting that corporations should be national leaders in demonstrating both why CSR is good business, and how one integrates CSR principles into one's business so that they are seamlessly and effortlessly a part of it.
Corporate social responsibility remains as Meralco’s nurturing soul to its main line of business that is power distribution. For despite the escalating power issues and debates these days, civic service continues to reach indigent communities within Meralco's franchise area through the company's own Corporate Social Responsibility Office (CSRO).
With much support expected and received from employee volunteers and employee donations, Meralco's CSRO was created in January 2001 to support Meralco's commitment to uplift the quality of life in communities in me company's franchise area by developing, managing, establishing and reporting corporate social responsibility projects in the areas of social investment, community sponsorship, and workplace and environment stewardship.
In 2002, CSRO provided assistance to the "Iwas Tigdas" project of the Department of Health and Philippine Pediatrics Society. Meanwhile, Meralco continues to support classroom needs of indigent students with the CSR month-long book drive dubbed "Libro Ko, Alay Ko". This project aimed to solicit from employees and employee-dependents old and new books, i.e. early readers, reference and encyclopedia, which were donated to selected public elementary and secondary students. Other CSR projects were the corporate-wide Christmas outreach program, the Meralco executive and spouses' Christmas outreach program, livelihood and cooperative development program in coordination with Human Resources, and the teacher education project. They also have a scholarship grant for 100 beneficiaries which aim to assist poor but deserving students. Recipients were fifty fourth-year high school students from the north area of Meralco's franchise. They were awarded one-year educational assistance. Another twenty-five male graduating high school students of SY 2001-02 in the central area got one year technical scholarship while another twenty-five female graduating high school students from the south area received a one-year vocational scholarship. Donations were also made to various institutions from Meralco's north, south, and central areas. Beneficiaries were forty orphanages, twenty-five centers for the handicapped, twenty-five homes for the aged and ten centers for women in crises. Meralco also adopted one hundred schools. Activities for this project included an essay writing contest in twenty-five high schools; a meter reading contest in coordination with the Department of Energy in twenty-five elementary schools; computer donation to twenty-five high schools; and sponsor visits to the Meralco Museum for twenty-five schools. Another project was the planting of 100,000 trees. The objective of which is to plant trees in various parts of the franchise with focus on busy intersections, town squares and ecology parks. Special planting activities also included watersheds. Fifty thousand trees were planted within the third and fourth quarter of 2002 while another 50,000 were planted in the rainy months of 2003. The Meralco-CSRO also did a search for the Meralco centennial tree, a computer literacy program and a medical mission.
There are also corporations currently involved in education reform work. One of these corporations is Coca-Cola through the Coca-Cola Foundation. It has an extensive involvement though their Little Red Schoolhouse Project which aims to improve the public school system. The Little Schoolhouse Project works with the Department of Education in putting up school buildings in public schools that are based in far-flung rural communities. They also provide training to the teachers of the public schools that they have chosen to support. The foundation also provides training for the parents of the students for them to be able to contribute not only to their child's education but more importantly, to the maintenance and continued improvement of the school. Interventions eventually hope to be able to involve the whole community in improving the public schools which would lead to the further enhancing the skills of their students. This initiative has already helped more than fifty public schools nationwide and an estimated 500,000 students and 12,000 teachers have benefited from these programs.
The Makati Business Club is also highly involved in education reform. One of their main projects along with the DepEd, Department of Trade and Industry (DTI), PBSP and ConnectEd.ph is the PCs for public schools project. The aim of the program is to reduce the computer backlog in public high schools and to help more students gain access to the Internet. Statistics have shown that less than twenty percent of our public high schools have computers that are being used while less than five percent of our public high schools have access to the Internet. Through the help of the member corporations of the MBC and other corporate foundations, more than 120 public schools have already received these personal computer donations. By making our students computer literate, we enable them to gain access to more information and provide them better opportunities.
Add to this list of corporations in education reform the Johnson and Johnson Philippines^ which helps public schools within the vicinity of their office at Parañaque. Their main program is to help put books into the public schools and barangay libraries. They ask their employees to participate in this project by donating books and raising funds. This is one way of enabling their employees to feel a sense of fulfillment in helping their immediate community.
Through these corporations, the problem of public education in our country is not something that the Department of Education can address on its own. It needs the support of the greater community including the parents, the local government and the private sector. The effect of these corporate outreach programs have been felt not only by the beneficiaries but the employees of the companies as well. Studies have shown that employees who are involved in social responsibility programs tend to be happier and more fulfilled compared to those who do not take part in these kinds of activities. Therefore, our corporations should really think about involving themselves together with their staff in projects that would help uplift the plight of our less-fortunate brothers and sisters. Through this synergy of resources, our society will rapidly improve to provide our children with more efficient and effective services, m the end, corporate social responsibility will not only create better schools but more importantly, it will create better citizens.
CSR, if properly defined, is profit making. Corporate social responsibility is a crucial element of international efforts to foster sustainable and equitable development worldwide. We need to address the need for a better understanding of the role of business in society, focusing on issues of competitiveness, social responsibilities, and reputation risk management. We must highlight their importance in relation to poverty reduction, good governance, and a sound investment climate. We also need to address the clear need for broader acceptance of corporate social responsibility as a vital component of corporate strategy, thus facilitating efforts for more equitable development.

